PDA

View Full Version : The Fonz, now uncool?



strike
05-10-05, 10:07 AM
Oh dear......

The Fonz resurrected to star in Citroen C3 ad
by Ben Bold Brand Republic 5 Oct 2005

LONDON - 'Happy Days' character The Fonz, who was the epitome of cool for people who never really grasped the concept, is to appear in a new ad for Citroen, a car he would never have been seen dead in.

The £1m TV ad campaign, which was created by Euro RSCG London, mixes actual footage of the show with digitally manipulated shots showing The Fonz, played by Henry Winkler, driving Citroen's C3 model.

The ad breaks on Monday and also features other characters from 'Happy Days', including the decidedly uncool Cunningham family. However, a notable absence from the ad is the show's pivotal character Richie Cunningham, who was played by Ron Howard.

Perhaps this is unsurprising given that Howard now has a successful career directing Hollywood films such as 'A Beautiful Mind' and 'The Da Vinci Code'.

In the Citroen ad, Fonzie takes the C3 for a drive around locations resembling those in the original series, such as Arnold's Diner and a drive-in cinema.

05-10-05, 12:09 PM
Oh dear...... Why didn't he just go totally downmarket and wait for a possible remake of the shake 'n' vac ad #-o

iain_c
05-10-05, 01:31 PM
the fonz is cool ....henery isnt
eiiiiiiiighhhhhhhh